Park Hyatt Beijing

北京柏悦酒店

In-room collateral, F & B menus & packaging 

With the corporate traveller in mind, BD selected leather-reminiscent of briefcases, leather folders and other business paraphernalia - as the key material for the collateral.

客房内印刷制品设计、餐饮菜单、包装
由于酒店的 ...

Park Hyatt Beijing

北京柏悦酒店

In-room collateral, F & B menus & packaging 

With the corporate traveller in mind, BD selected leather-reminiscent of briefcases, leather folders and other business paraphernalia - as the key material for the collateral.

客房内印刷制品设计、餐饮菜单、包装
由于酒店的目标人群多是商务旅客，兵设计选用皮革作为设计品的主要元素及材料，主要灵感便是来自商务人士手中的公文包、文件夹等物品。