Din Tai Fung

鼎泰丰

Brand identity, invitation design

Bing Design created a completely new brand identity for this world-famous Taiwanese restaurant chain’s Shanghai outlets. 

Highlight 

Bing Design’s innovative design for the opening invitation, featuring a paper dumpl ...

Din Tai Fung

鼎泰丰

Brand identity, invitation design

Bing Design created a completely new brand identity for this world-famous Taiwanese restaurant chain’s Shanghai outlets. 

Highlight 

Bing Design’s innovative design for the opening invitation, featuring a paper dumpling with 18 folds, stuck onto the base of a bamboo steamer that when pulled up looks exactly the way Din Tai Fung’s famous 18-fold dumplings do in their steamers. The design won the Design for Asia award.

品牌形象、开幕活动邀请函
兵设计为这家世界著名的台湾连锁餐厅在上海的新店设计了一套全新的品牌形象。

亮点