Hyatt Regency Jinan

济南凯悦酒店

All visual branding - in-room collateral, marketing, F & B and the signage throughout the hotel

Jinan’ s location near Confucius’ hometown inspired us to use relevant quotations from the sage throughout. Packaging for Patisserie, for example, used a Confuciu ...

Hyatt Regency Jinan

济南凯悦酒店

All visual branding - in-room collateral, marketing, F & B and the signage throughout the hotel

Jinan’ s location near Confucius’ hometown inspired us to use relevant quotations from the sage throughout. Packaging for Patisserie, for example, used a Confucius quote on gifts.

品牌视觉形象－客房及市场宣传印刷品、餐饮类印刷品你、酒店指示牌
酒店坐落于济南这座历史悠久并深受儒家文化影响的文化名城，因此我们为酒店所设计的作品深受儒家文化影响。例如，我们在西点的包装上引用了孔子的名言，以表达酒店对本地文化的尊敬。