Amba Taipei

台北意舍酒店

All branding, including visuals, names, logo design, signage, 

in-room collateral, dining

Named Best Boutique Hotel by Wallpaper 

This boutique hotel, owned by the Ambassador group, hired Bing Design to convey its young, fun and hip image for multi ...

Amba Taipei

台北意舍酒店

All branding, including visuals, names, logo design, signage, 

in-room collateral, dining

Named Best Boutique Hotel by Wallpaper 

This boutique hotel, owned by the Ambassador group, hired Bing Design to convey its young, fun and hip image for multiple hotels. The brand concept in terms of naming is the same, but each hotel’s graphics are also inspired by the location, and thus will be different. The original Amba reflects the colors and hip young neighborhood with graffiti-inspired signage and illustrations of the culture of the area, while the second Amba, in a train station area, uses more of an industrial design approach. 

Name 

BD coined “amba”, an abbreviated version of Ambassador, and then used the “ba” as a play on words for all the names in the hotel, from keycards (“kai ba”) to restaurants (“chi ba”), reception (“wen ba”) and more. 

Signage, Colors & Design 

For the original Amba, located in a hip neighborhood, we used yellow, which features throughout this area, and graffiti, reflected in oversized numbers on guest floors. A panorama of the neighborhood gives the corridors life. 

Oversized numbers on guest floors are a fresh approach to hotel signage, while the other floors list their function: f & b, etc. 

Elevator Doors 

Elevator doors are illustrated with the culture of the neighborhood, featuring film, music, fashion and food.

视觉形象系统、命名、酒店指示、客房内印刷品、餐饮类印刷品设计

被著名的Wallpaper杂志评为“最佳精品酒店”

意舍是台湾国宾集团旗下的精品酒店，邀请兵设计为其位于不同地区的酒店设计视觉系统，来传达品牌年轻、有趣和时尚的形象。虽然两家精品酒店的名字和内部的功能区域名字一样，但由于所在的城区不同，所设计的视觉形象也大为不同。第一家意舍的用色创意来自西门町的艺术气息和周边年轻人喜爱的涂鸦风，所以酒店的指示运用了插画和各种涂鸦。第二家位于火车站区域，所以浓重的工业设计就成为了设计的重点。

命名

指示设计、色彩和设计

电梯门