M Restaurant Group

米氏餐饮集团

All visual branding, logo design, in-house collateral, menu design, packaging

M on the Bund was our very first client, and we have gone on to design all the branding and visuals for M on the Bund, the Glamour Bar and Capital M. We also standardized logos and visual i ...

M Restaurant Group

米氏餐饮集团

All visual branding, logo design, in-house collateral, menu design, packaging

M on the Bund was our very first client, and we have gone on to design all the branding and visuals for M on the Bund, the Glamour Bar and Capital M. We also standardized logos and visual identity across the group as they grew. Each year, we also produce the iconic M Diary. 

M’s love of color parallels our own, so we created a visual palette featuring theme colors for each outlet: for M on the Bund, it was purples, for Glamour Bar, we used different colors for each item and for Capital M, we used the mural that dominates the interior as our inspiration.

视觉形象设计、印刷制品、菜单、包装设计