Kerry Hotel Beijing

北京嘉里大酒店

Names, logo design, menu, dining collateral

For this newly renovated F&B space, Bing Design visually represented each space with kitchen and pantry illustrations as the key visual. 

Kerry Kitchen 

We focused on texture, color and unusual materials. ...

Kerry Hotel Beijing

北京嘉里大酒店

Names, logo design, menu, dining collateral

For this newly renovated F&B space, Bing Design visually represented each space with kitchen and pantry illustrations as the key visual. 

Kerry Kitchen 

We focused on texture, color and unusual materials. Menu covers were done in a light wood, with illustrations of kitchen equipment silkscreened on the wood. 

Kerry Pantry 

Our redesign of the Kerry Pantry replaced a well-known previous concept that had featured attention-grabbing, vibrant orange colors. It was important for us to distinguish the new Pantry, so we selected instead an eye-catching shade of lime green. Menu covers here were wood, as we had used for Kerry Kitchen, but the illustrations featured pantry instead of kitchen equipment. The greens, together with the use of wood and cardboard evoke the environment and environmental friendliness.

命名、标识设计、菜单设计
兵设计用插画风格的各类厨房和储藏室视觉图形为这家装修一新的餐饮空间设计了全新的视觉形象。
“嘉品”餐厅 

我们为其挑选了极为特别的颜色和设计材料。我们用轻型木材作为封面，并将插画版的锅具、餐具等厨房用具印刷在上面，给用餐者味觉与视觉的多元化感官体验。
“嘉味”餐厅 

我们选择用抢眼的柠檬绿作为餐厅的新形象色彩，在取代原本充满活力的荧光橙色的同时又让人过目不忘。菜单同样用了木质，而封面上的插画也换成各式各样的配菜。木质的封面和绿色的主色，也是对保护环境的一种呼吁。