Starbucks

星巴克咖啡

Loyalty cards 

Bing Design is proud to be the first outside design agency that Starbucks China has contracted. We created a set of loyalty cards based on the theme of summer that were fun, playful and encouraged customers to acquire the full set -- quite different ...

Starbucks

星巴克咖啡

Loyalty cards 

Bing Design is proud to be the first outside design agency that Starbucks China has contracted. We created a set of loyalty cards based on the theme of summer that were fun, playful and encouraged customers to acquire the full set -- quite different from their more generic loyalty cards. The cards came in four different patterns, each with a sleeve. The sleeves were designed so that when the cards were inserted, an icon peeked out of the sleeve: The summer designs included a flip-flop, sunglasses, dress and surfboard, encouraging customers to collect the whole set.

夏日限量版星享卡（会员卡）
兵设计很荣幸地成为星巴克中国签约的首个外包设计工作室。我们设计了一套充满乐趣的夏日限量卡，以一些夏天常见的元素和物品为主题并以此鼓励消费者集齐一整套，与普通的会员卡的单一功能大为不同。这套卡片共有4款不同的图案，还特别配有4款卡套。当插入卡片，原本卡套上镂空处立刻显现出4件夏季特有的物品：夹脚拖、墨镜、连衣裙和冲浪板。别出心裁的设计让人忍不住想拥有全套。