Din Tai Fung
鼎泰丰
Brand identity, invitation design
Bing Design created a completely new brand identity for this world-famous Taiwanese restaurant chain’s Shanghai outlets.
Highlight
Bing Design’s innovative design for the opening invitation, featuring a paper dumpl ...
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Din Tai Fung
鼎泰丰
Brand identity, invitation design
Bing Design created a completely new brand identity for this world-famous Taiwanese restaurant chain’s Shanghai outlets.
Highlight
Bing Design’s innovative design for the opening invitation, featuring a paper dumpl ...
Din Tai Fung
鼎泰丰
Brand identity, invitation design
Bing Design created a completely new brand identity for this world-famous Taiwanese restaurant chain’s Shanghai outlets.
Highlight
Bing Design’s innovative design for the opening invitation, featuring a paper dumpling with 18 folds, stuck onto the base of a bamboo steamer that when pulled up looks exactly the way Din Tai Fung’s famous 18-fold dumplings do in their steamers. The design won the Design for Asia award.
品牌形象、开幕活动邀请函
兵设计为这家世界著名的台湾连锁餐厅在上海的新店设计了一套全新的品牌形象。
亮点
兵设计为开幕活动设计的邀请函标新立异,赢得了各界人士的一致好评。一只有18褶的纸质小笼包粘帖在做成竹子蒸笼样子的的纸上,像极了鼎泰丰著名的18褶小笼包在蒸笼里的样子。