Bing Design has been creating creative, compelling and long-lasting graphic design for corporate and hospitality clients in China and throughout Asia since 2001.  


Our design philosophy is driven by the goal of creating the most beautiful design we possibly can for our clients, while at the same conveying their messages visually.


We love color, patterns and symbols and are particularly adept at incorporating Chinese culture into our designs in unusual and often witty ways. We’re also very versatile, and very good listeners: we execute  clients’ briefs flawlessly, always going above and beyond expectations to deliver. That’s why our clients have been with us for years, and in some cases, decades.

Bing Design’s unique approach has been recognised with the prestigious Design For Asia 2008 Silver Award – beating a field of 633 design entries across Asia. Organised by the Hong Kong Design Centre, the awards are presented to “companies and designers that have achieved business success through good design with a notable impact on Asia.”

High-profile Clients
Bing Design offers clients a full spectrum of creative concept and graphic design services, specialising in brand identity, visual design and packaging, from brand new concepts to refreshes.

Five and six star hotels throughout the mainland, Taiwan, Macau and Hong Kong have used Bing Design to conceptualize and create their entire visual identity, from logos to menus to signage and more.  The company also works with research, public relations, copywriting, architecture, interior design, photographic and printing specialists to offer clients full project management and marketing support functions.

Bing Design serves a roster of over 45 high-profile clients with a concentration in the hospitality industry (see attached list for details). Since 2007, Bing Design has been the local design agency for the Hyatt Hotels Group for Grand Hyatt, Park Hyatt and Andaz throughout the region. Other Bing Design hospitality clients include the Four Seasons, Waldorf-Astoria, Shangri-La, M Restaurant Group and Din Tai Fung.


Pushing Design Boundaries

Born into an artistic family in the northern Chinese city of Tianjin, Deng Bingbing was destined to pursue a creative career. He was creating artwork at the age of four and went on to study at the Arts University in Tianjin. After graduation, he spent a decade in Melbourne, Australia, working as a graphic designer for a fashion label before returning to China and establishing his own design company in 2001.

Bing Design has gained a trusted reputation for its high level of cross-cultural understanding and professional client communications. A passionate work ethic, proven branding expertise and a flair for experimental concepts help Bing Design continue to push the boundaries of commercial design in China.