BING DESIGN

 

Bing Design has been creating creative, compelling and long-lasting graphic design for corporate and hospitality clients in China and throughout Asia since 2001.  

 

Our design philosophy is driven by the goal of creating the most beautiful design we possibly can for our clients, while at the same conveying their messages visually.

 

We love color, patterns and symbols and are particularly adept at incorporating Chinese culture into our designs in unusual and often witty ways. We’re also very versatile, and very good listeners: we execute  clients’ briefs flawlessly, always going above and beyond expectations to deliver. That’s why our clients have been with us for years, and in some cases, decades.


Bing Design’s unique approach has been recognised with the prestigious Design For Asia 2008 Silver Award – beating a field of 633 design entries across Asia. Organised by the Hong Kong Design Centre, the awards are presented to “companies and designers that have achieved business success through good design with a notable impact on Asia.”


High-profile Clients
Bing Design offers clients a full spectrum of creative concept and graphic design services, specialising in brand identity, visual design and packaging, from brand new concepts to refreshes.

Five and six star hotels throughout the mainland, Taiwan, Macau and Hong Kong have used Bing Design to conceptualize and create their entire visual identity, from logos to menus to signage and more.  The company also works with research, public relations, copywriting, architecture, interior design, photographic and printing specialists to offer clients full project management and marketing support functions.

Bing Design serves a roster of over 45 high-profile clients with a concentration in the hospitality industry (see attached list for details). Since 2007, Bing Design has been the local design agency for the Hyatt Hotels Group for Grand Hyatt, Park Hyatt and Andaz throughout the region. Other Bing Design hospitality clients include the Four Seasons, Waldorf-Astoria, Shangri-La, M Restaurant Group and Din Tai Fung.

 


Pushing Design Boundaries

Born into an artistic family in the northern Chinese city of Tianjin, Deng Bingbing was destined to pursue a creative career. He was creating artwork at the age of four and went on to study at the Arts University in Tianjin. After graduation, he spent a decade in Melbourne, Australia, working as a graphic designer for a fashion label before returning to China and establishing his own design company in 2001.


Bing Design has gained a trusted reputation for its high level of cross-cultural understanding and professional client communications. A passionate work ethic, proven branding expertise and a flair for experimental concepts help Bing Design continue to push the boundaries of commercial design in China.

 


兵设计


自2001年创立以来,兵设计已为无数国内外的企业和服务业客户打造了富有创造力又经久不衰的优秀设计。

公司的理念是用完美的设计,视觉化地体现出客户的高端品牌形象。

兵设计热爱色彩、图案和符号,尤其擅于将中国的传统文化巧妙诙谐地融入到我们的设计作品中。我们即是视觉艺术的创造者,也是最忠实的聆听者。我们洞悉客户需求,以提供超越预期的服务为原则。这就是为什么客户愿意与兵设计合作多年,甚至十年之久。

兵设计独特的视角及出众的设计能力获得各方认可,曾荣获2008年“亚洲最具影响力设计大奖”的银奖。该国际性的奖项由香港设计中心设立,旨在嘉许那些“创作出令业务表现出色及在亚洲区具有深远影响力的设计”的企业和设计师。

高端客户群体
兵设计提供全方位的创意策划和平面设计服务,主要擅长专业的品牌形象、视觉和包装设计,其中包括全新形象设计及重塑。

国内外的五星和六星酒店纷纷邀请兵设计为他们打造整体品牌形象,包括设计酒店的品牌标识、菜单、标牌等。公司一直与市场调研、公关、文案写作、建筑设计、室内设计、摄影和印刷等领域的人才合作,致力于为客户提供全方位的项目管理和顶尖市场营销方案。

兵设计拥有超过45家优质客户,主要是世界各地的服务行业客户。自2007年以来,兵设计已被聘为凯悦集团在中国区的指定设计工作室,曾为旗下君悦、柏悦及安达仕酒店提供整体品牌形象设计。其他同行业客户包括四季酒店、华尔道夫酒店、香格里拉酒店、米氏餐饮集团及鼎泰丰餐厅。

打破商业设计困境
创始人邓兵兵出生于天津的艺术世家,有着与身俱来的艺术天赋,也注定会在创意领域大展身手。他4岁就已懂得艺术创作,从天津工艺美术学校毕业后,他前往澳大利亚墨尔本继续深造,期间在当地的一家时尚品牌担任平面设计师,最终于2001年回到中国并创立了自己的设计工作室。


兵设计对于跨文化设计的独特解读和专业的客户服务能力,使其在业内享有极高的声誉。充满激情的工作态度、成熟的品牌推广能力以及无限的创造力是不断推动兵设计打破中国商业设计局面的动力。