BING DESIGN

 

Bing Design has been creating innovative, long-lasting graphic designs for corporate and hospitality clients in China and throughout Asia since 2001. The award-winning agency has set a benchmark for hospitality design and branding in China for more than 20 years, offering integrated design solutions that span every angle of a brand’s visual experience.


At Bing Design, our philosophy is driven by the goal of creating the most beautiful design for every client, while at the same time conveying their messages visually. We love colour, patterns and symbols and are particularly adept at incorporating Chinese culture into our designs in exquisite, unusual and often witty ways. We are also very good listeners: we execute clients’ briefs flawlessly, always going above and beyond expectations to deliver. That’s why our clients have been with Bing Design for years – and in some cases, decades.


From corporate hotel groups to boutique properties, and classic brands to youthful disruptors, Bing Design’s versatility and breadth of experience is renowned. A 360-degree design approach enables hospitality clients to elevate their brand with a full suite of bespoke products. Bing Design’s specialties include:


NEW HOTEL BRANDING
From the very beginnings of an idea – extracting the essence of brand DNA and developing naming, concept statements and brand pillars – Bing Design injects powerful creativity into branding development for new hotels and hospitality groups.

SIGNAGE

From interior details to exterior signage and entire mixed-use developments, Bing Design ensures that every encounter with your brand stylishly makes its mark.


F&B BRANDING AND COLLATERAL

For many high-end hotels, each F&B venue is conceived as a signature destination. Beautifully crafting every aspect, from new venue naming and logos to menu designs and retail packaging, Bing Design specializes in creating iconic identities that stand out as well as complement the collective. 

 

ROOM COLLATERALS

Bringing your unique design DNA right into the guestrooms, Bing Design creates eye-popping feature artworks and custom murals, to the smallest details like notepads, service directories, shopping bags and umbrellas, so your guests will delight over every design encounter and remember it long after they have departed.

 

RETAIL DESIGN

Bing Design leverages its retail experience into creating packaging designs that spark desire while amplifying brand awareness and revenue. Bing Design incorporates your signature branding into exquisite gifts, such as chocolate boxes and special festival packaging, that people love to buy and share. 


DIGITAL DESIGN

Ensuring that your visual identity remains consistent and eye-catching across all platforms, Bing Design’s digital team creates designs optimised for social media posts and other online platforms.


When it comes to complex projects with multiple stakeholders, experience and teamwork are key to a great result. The team at Bing Design is skilled at liaising and coordinating between architects, interior designers, landscape designers, lighting designers, hotel management teams and owners, to create designs that everyone loves. 


Bing Design’s unique approach has been recognized with many industry awards, including the prestigious ‘Design for Asia Award’ from the Hong Kong Design Centre, as well as ‘Best Print Material Design Award’ from Chicago USA and ‘Best Hotel Collateral Design’ selected by Wallpaper*. 


Let’s chat and see how we can bring your designs to life.



兵设计


自2001年以来,兵设计一直在为中国和整个亚洲的企业和酒店客户创造创新、持久的平面设计。这家屡获殊荣的设计公司为中国的酒店设计和品牌塑造树立了20多年的标杆,提供涵盖品牌视觉体验各个方面的综合设计解决方案。


在兵设计,我们的理念是为每个客户创造并传达最美丽的设计。我们热爱色彩、图案和符号,特别擅长以精致、独特且有趣的方式将中国文化融入我们的设计中。我们也是非常好的倾听者:我们完美地满足客户的需求,总是提供超预期的服务。这就是为什么兵设计拥有很多长达二十年的客户。

从酒店集团到精品酒店,从传统经典到年轻时尚,兵设计全面和丰富的经验享誉全球。360度全方位设计使酒店客户能够通过全套定制的设计产品提升他们的品牌。兵设计的特色服务包括:

新酒店品牌
从一个新的概念开始 - 提取品牌DNA的精华,提供命名、概念陈述和品牌支柱 - 兵设计为新酒店和酒店集团的品牌发展注入了强大的创造力。

标识
从内部细节到外部标识和整个综合使用开发,兵设计确保与品牌的每一次接触都能留下独特的印象。


餐饮品牌和应用品
对于许多高端酒店来说,每个餐饮场所都被视为标志性目的地。兵设计精心打造了新的餐厅命名和logo, 菜单和零售包装的设计,突出了品牌的独特性,并与酒店的整体设计相得益彰。

客房应用品

将独特的设计DNA带入客房,兵设计创造了亮眼的特色艺术品和定制壁画,也包括笔记本、服务指南、购物袋和雨伞等小的细节,让客人会为每一次设计体验感到兴奋,并能在离开酒店后长久的回味。


零售设计

兵设计利用其零售经验,创造出既能激发欲望又能提升品牌知名度和收入的包装设计。兵设计将品牌的独特性融入精美的礼品包装中,如客人喜欢购买和分享的巧克力和特殊节日礼品。

数字化设计

确保视觉形象在所有线上平台上保持一致和引人注目,兵设计的数字化设计团队为社交媒体和其他线上平台创建优化设计。

 

当涉及到有多个顾问团队参与的复杂项目时,兵设计的团队擅长与建筑师、室内设计师、景观设计师、照明设计师、酒店管理团队和业主之间的沟通和协调,以创造出完美的设计。


兵设计独特的设计能力获得了行业内多个奖项,包括香港设计中心颁发的久负盛名的“亚洲设计奖”,美国芝加哥颁发的 “最佳印刷品设计奖”以及Wallpaper *评选的“最佳酒店应用品设计奖”。


让我们出色的设计能力实现您的想法。